In its early days, the Stony Brook biotech incubator was housed in the basement of the life sciences building. It did not yet have its own separate facility. Jim Hayward, then and now affiliated with Stony Brook, explains the strategy for impressing potential customers:
Jim Hayward, interviewed via Zoom on June 28, 2023
Interviewer: Antoinette Sutto
Antoinette: It was in the basement of the Life Sciences building, right?
Jim: That’s it, that’s it. We were in an academic building, and when we had to impress potential customers, we just put lab coats on any student who walked by at that time.
Antoinette: It’s amazing the power of the lab coat as a cultural symbol about, okay, this person is wearing a white jacket, they know what they’re talking about.
Jim: Yes, [laughs] and it had a corporate name on it.”
Never underestimate the power of the lab coat.