The benefits of connecting researchers and business people to bring scientific discoveries into the market place are numerous: more effective drugs and better diagnostic procedures, to name only two. But the flip side is that even if a discovery has an obvious and significant application that could change people’s lives, the constraints of the market may make it impossible to develop. Glenn Prestwich notes that “there are goods and bads about biotechnology, and one is, it’s all about ease to ease of approval and market size. You can have a customer, you can have a great technology, but if you can’t reimburse it, if you can’t get traction in the marketplace, it’s dead.”